In August 2010, adidas took over the city of Copenhagen, Denmark during fashion week. As part of the citywide takeover, we produced an event that celebrated the color and originality of the brand, complete with a decorated adidas shipping crate setting sail through the city center.
Making further waves, we invited 600 lucky consumers, trendsetters, and VIPs to the Pumpehuset, a recently closed venue we revived for a one-night-only music and light experience headlined by Sleigh Bells, one of the hottest bands in the world.