Artists influence culture with their voices and through their actions. They can bring powerful attention to causes, and our role with Red Light Management involves identifying the artists' values and bringing them to life. One trend evident among our more environmentally-conscious artists is the greening efforts on their tours. Green riders are the new industry standard, and if you walk backstage, you’re more likely to find organic greens than green M&M's.
Dave Matthews Band is the largest touring act of the last decade, so while drinking water might not seem like a big deal, replacing bottled water with filtered Brita systems at concerts and among the traveling crew made a huge impact. It began as a tour partnership before bringing the message to music fans on Pandora with this special video showcase positioning Brita as part of the greening solution for today’s environmental crisis.