Country music superstar Tim McGraw launched a nationwide program called Homefront in partnership with Chase to award 25 mortgage-free homes to wounded warriors and service members during his summer tour. McGraw has a long history supporting military families and wanted to find another way to honor our vets. The partnership with Chase made this possible and provided an opportunity to launch an integrated program across Chase, Chase Military & Veteran Affairs, Chase Retail Marketing, Operation Homefront and The USO.
To kick off this program, we produced a Memorial Day Concert of remembrance and gratitude for veterans during Fleet Week in New York City at the historic Beacon Theater. The concert hosted more than 2,500 service members and was broadcast LIVE on YouTube and The Pentagon Channel. The live stream boasted one of the longest live music stream engagements, per viewer, on YouTube. It was also streamed worldwide to 400 Military Bases and Embassies/Consulates in 177 countries via the Pentagon Channel.