Lytro, an imaging company founded by a Stanford genius, was launching the world’s first professional light-field camera capable of capturing “Living Pictures,” which allow a user to re-focus through a tiff-stack of images creating a 3D effect. Professional photographers and media publishers were skeptical until we put the camera in their hands to add depth to the stirring stories they tell. Our marketing captured their work in a series of short documentary films dubbed “In a Different Light.”