The first importers of Pacifico were Californian surfers who brought cases back from their adventures south of the border. We retraced their steps in Grey Whale Sessions, a surf film documenting the classic Baja road trip. Featuring Garrett "G. Love" Dutton, Keith Malloy, Tyler Warren and Chris Christenson, the film reminds us that the best journeys are far from the beaten path.
The film premiered at the US Open of Surfing, anchoring Pacifico's first sponsorship of the event and paving the way for our activation these last four years.