Tim was recognized as the most played artist of the decade in 2010 - across all radio formats. Last year's solo tour spanned 60+ dates and the Soul2Soul tour he headlined with Faith remains the highest-grossing country tour in history for a group or duo. Needless to say, the country legend has a rabid fan base, so when it came time to create his latest music video for Felt Good on My Lips, we handed fans the camera and stepped out of the way.
As part of GreenLight's creative stewardship of various Red Light Management artists, this video connected fans with the raw power of Tim's live performance. Working closely with Tim on a concept that mixed professionally shot footage with fan generated footage taken from 20 cameras handed out to the audience that night, the video shot to #1 on the country video charts.