Brands shouldn't behave like dinner-party bores and just talk about themselves, says Greenlight's ECD.
Right now, everyone in the marketing world seems to be talking about leading and shaping cultural conversation. But where do brands fit into the discussion?
Before brands can lead any type of meaningful discussion with their audiences, they first need to understand the conversation taking place. No one likes that guy at the dinner party who interrupts a conversation but doesn’t have anything meaningful to say.
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