Masks. Two months ago, Americans didn’t give them a second thought. Now they’re a daily accessory.
GreenLight Creative Director, Julie Gordon, delivers her insights on how artists and the live entertainment industry are finding creative ways to expand their merch offerings and accelerate the acceptance of masks as everyday fashion.
Virtual IS the New Reality
During these unprecedented times, with homeschooling and WFH orders, virtual is quickly becoming the new reality, as we look to technology to keep us entertained. However, the infrastructure hasn’t been there to fully support these creative advancements, until now.
Check out GreenLight’s ECD and Partner, Nick Davidge’s analysis on how marketers and brands are exploring these creative landscapes to bring new worlds and live music to life as 5G adoption begins to take shape.